Preventing Unsolicited Commercial Communications using Blockchain 

Collaborators

Team Members: Satya Lokam, Nishanth Chandran, Sudheesh Singanamalla, Siddharth Prakash

Overview

Unsolicited Commercial Communications (UCC) are communications, made via voice calls or SMS, to subscribers without their consent or willingness. Apart from being a source of inconvenience, such communications also impinge on the privacy of individuals.

As we see in the figure the ecosystem comprises several entities and the earlier mechanisms of detecting, preventing, and auditing had several gaps.

Blockchains offers a revolutionary solution to fundamentally improve the regulation and delivery of commercial communications. Blockchain allows all players in the ecosystem to share customer information and transaction histories securely over a distributed data infrastructure, with the consent of the user and without compromising on the customer’s privacy or sensitive business information. The ecosystem’s participants can be certain of the digitized records being authentic and are informed in a timely manner of the progress of the scrubbing and delivery of the commercial communication. Content providers and principal entities can therefore be sure about regulatory compliances and safety of their data along the delivery chain. 

As a part of the project worked on creating several POC's to demonstrate how DLT in principle, could address the problem and scale for ~500M mobile subscribers in India. 

Partners

Government Partner: Telecom Regulatory Authority of India

Implementation Partner: Tech Mahindra

Press and Publications

  1. Telecom Commercial Communications Customer Preference Regulations, 2018 [Official Regulation: TRAI]

  2. Letter from TRAI acknowledging effort towards formulating long-term blockchain strategy for telecom services. [pdf

  3. Tech Mahindra and Microsoft Enable a Robust Blockchain-Based Ecosystem to Fight Spam Calls in India. [Official Press Release: Microsoft News]

  4. Media Coverage [The Economic Times][The Hindustan Times][First Post][NDTV Gadgets 360][Tech Circle]